"Bemount Start, ₹5 Lakh" is a headline. This is what sits underneath it, and what does not.
What the format covers
- Store setup: Basic premium store design + branding
- Fabrication: Essential fixtures + signage + display setup
- Inventory: Curated Bemount core men's fashion inventory
- Technology: POS + inventory management system
- Marketing: Launch creative + initial marketing support
- Training: Product + sales + store operations training
- Management: Operational guidance + SOP support
- Customer: Basic CRM + customer engagement
What you budget for separately
A franchise investment is not the total cost of opening a shop, for any brand. Budget separately for the property deposit and rent, any civil work the site needs beyond the standard fit-out, staff salaries from before opening day, utilities and internet, local registrations, and your own working capital for the first months. Ask us for the current list in writing and hold every other brand you talk to the same standard.
Who the entry format suits
It suits a first retail business, a smaller catchment, or a market you want to prove before committing to a larger format. It carries the core range rather than the full category spread, which keeps both the investment and the operating complexity down.
Growing out of it
The larger formats add categories, not just floor area. If your market shows demand for footwear, accessories and lifestyle alongside apparel, that is the signal to look at the next format up rather than simply buying more of the same stock.
Every format, with what each includes, is on the franchise page.
